Allure’s Night Moves and Evenings feature dynamic designs and beautiful fabrics! It’s all on PromGuide.com and Prom Guide App.

Bold. Brash. Vibrant. Exciting. If those words describe you, then you want a prom or homecoming dress from Allure's 2012 line. Our 2012 line of homecoming and prom dresses and gown will bring out your vivacious personality with sassy designs and head-turning styles that will make you the talk of prom or homecoming night.

No wonder Allure has such a great reputation -- because we boast the most dynamic designs in the industry, created by the industry's leading designers! And those designers work hard to make Allure's prom and homecoming dresses and gowns real attention-getters, whether it's out on the dance floor or out for a night on the town. Our dresses will make you look amazing, and help bring the excitement and enthusiasm of your special night.

How do we do it? First, we use only the most beautiful fabrics for our dresses, using on the highest quality to make the best cuts. Our exciting prints are another factor, adding drama and flair to our already-exciting dresses. Finally, unique embellishments add an extra touch to really push our dresses and gowns to the next level. And, of course, quality construction is very important, and truly makes Allure dresses the top of the class. Not only will you look great on prom or homecoming in an Allure dress or gown, you'll have the peace of mind of knowing that you're wearing a quality piece as well -- and it will show in your confidence. With quality and beauty in perfect balance, Allure dresses will truly make you shine on this special night.